How did a brand-new tattoo parlor become  most booked and famous studio in the country?

Reading time: 3min 36 seconds

What you will learn from this article:

• What strategies did Jungle Tattoo use to increase their bookings?
• How did they overcome the challenge of getting new customers despite starting from a very beginning, not-known location and competitive market?
• What factors contributed to Jungle Tattoo’s success as a brand-new tattoo parlour in the city?

Business story

Jungle Tattoo was born of a passion for tattoos. He has created a unique, cozy space full of living plants. In such surroundings, you can get masterwork done on your skin.

Artists working in the studio specialize mainly in realistic tattoos.

They have several years of experience and thousands of projects. They are always pleased to advise those seeking their first or another tattoo, including covers.

This is a crucial part of the business as it makes clients return to the studio and strongly recommend it to friends.

Business challenge: how to fulfill the artist’s calendar for months ahead?

The studio struggled to get new customers despite its location in the city center, unique design, great artists with outstanding portfolios, and competitive prices. Now 90% of artists have their calendars booked for 3-6 months ahead.

We managed to drive over 32 000 inquiries (counting) during three years of strategy implementation.

Let’s get back to the first month of our cooperation. (1st screenshot).

We quickly discovered the best communication style in advertising for our Jungle Tattoo, which brought us over 1200 conversations with real customers. As a result, around 15% of them signed up to get their tattoo done! Moreover, almost 90% of the buyers returned within one year to get an additional tattoo.

The following month was great, as shown by the numbers. We managed to get more inquiries. Moreover, 12% of those people signed up for a tattoo within 48 hours after the first contact.

The owner filled the leading artist’s calendar months ahead and hired two more assistants to help manage new clients.

The following months were very favorable, as shown by the numbers for November. Back then, we generated over 2,300 high-quality inquiries for Jungle Tattoo. We also achieved another record – the highest number of leads (over 620)!

We have also been delivering the best results possible for the past months. As for now, the artists have a full calendar for the next couple of months.

 Would you like to achieve the same results for your business? 

Contact us!

How did we do that?

The traditional marketing methods used by all other tattoo studios (open days, leaflets, posters in random locations) can break your business because they no longer work. If you rely on them, you cannot estimate the number of new clients and return from investment. Therefore your business is out of control. To progress, you need to use modern methods.

Predictable and steady revenue growth based on new and returning customers is essential for a tattoo studio located in a large city center. Otherwise, high maintenance costs and competition will drive you into debt.

Dedicated strategy and process that keeps your business crushing it

To be prosperous, you must invest a proper amount of money in social media promotion. Let’s look at the numbers.

$2500 spent on advertising on Facebook can generate $40000 of income within a month.

To be prosperous, you must invest a proper amount of money in social media promotion. First, let’s look at the numbers.

$2500 spent on advertising on Facebook can generate $40000 of income within a month.

A simplified roadmap on how we can help you:

The first step: we will determine a sales path for your next client. It can look like this:

Crafting an irresistible offer -> Targeting high-quality individuals => Advertising on Facebook, Instagram, Google, Pinterest, and TikTok => Quick booking => Automatic welcome message to a prospect => Gathering information about customer’s needs (qualification) => Appointment book => Payment => Client comes back and recommends you to close ones.

The campaign would only be effective in collecting data. It lets us construct a customer profile and prepare research on your competition. We can select target groups based on interests and behaviors (i.e., looking for a tattoo place, searching for advice on preparing for the first tattoo) on Facebook and Instagram. This method allows us to target people who want a tattoo and are looking for a proper tattoo studio.

Such precision is possible only thanks to our extensive experience (over 6+ years) in managing campaigns for tattoo studios and other clients. Freelancers and agencies that did not work with the tattoo industry have difficulty delivering results even after months of collaboration.

We chose the best works of artists in certain styles and crafted ads with relevant, compelling content.

Our approach allowed us to simplify the booking process as much as possible.

The secret to increasing revenue was sending an automated welcome message encouraging individuals to discuss the projects. Knowing the needs of individual people (The secret to increasing revenue was an automatic welcome message. It encouraged potential customers to talk about their visions. Understanding the needs of individual people (size, type of tattoo, etc.), we were able to segment them and convince them accordingly.

Direct advertising campaign on Messenger was an additional advantage. It allowed hesitant people to ask questions. For us, it was a great source of information about the typical objections of potential customers. We made great use of that knowledge! This learning allowed us to improve our ads, reach target groups more effectively, and reduce the cost of customer acquisition.

Results

• About 32 000 inquiries (and counting) after implementing the strategy
• 2269 tattoo inquiries during the best month (600+ in the best week).
• Scaling the business from $0 revenue to 2 studios and hiring 30 artists.
• Our generated profits allowed the owner to invest in studio development and other companies.